Follow-ups are lightweight action items that keep your client relationships on cadence. They can be created manually or generated automatically based on signals from your practice data.
How Follow-ups Are Created
Follow-ups come from two sources:
Auto-Generated
Policy Stack monitors signals across your book and creates follow-ups when a touchpoint is due. Signals include:
| Signal | Example |
|---|---|
| Touch cadence | Client hasn't been contacted within their assigned cadence window |
| Birthday | Client's birthday is approaching |
| Anniversary | Policy anniversary date is approaching |
| Snapshot freshness | Client's most recent policy snapshot is aging |
| Smart Paste extraction | AI identified a next step in pasted notes |