The Pipeline Analytics page (Pipeline → Analytics) surfaces four categories of data: win rate, average time in stage, pipeline value, and source analytics. Understanding how each is calculated helps you interpret the numbers accurately.
Win Rate
Win rate is the percentage of closed deals that were marked Won:
Win Rate = Won Deals / (Won Deals + Lost Deals)
Deals still active in the pipeline are excluded from this calculation. This means your win rate reflects only deals that have reached a resolution, not deals still in progress.
Win rate is most meaningful after you have at least 20–30 closed deals. With small sample sizes, a single won or lost deal can swing the percentage significantly.
Example: In the last 90 days, you marked 8 deals Won and 4 deals Lost. Your win rate for that period is 8 / (8 + 4) = 67%.
Average Days in Stage
For each pipeline stage, the analytics table shows the average number of calendar days deals spent in that stage before moving forward or closing. This is calculated from all deals that exited the stage — deals currently sitting in a stage do not factor in.